Imagine finding yourself working on a life insurance ad campaign. Or brochure.
What's your first instinct—suicide? Me too.
Now imagine working on life insurance for WaMu with its simple, friendly, conversational voice. Instead of scare tactics or sugary cliches, I was charged with finding a lighthearted, aspirational way to approach a rather, uh, deadly subject.
I have to admit, it was fun playing Creative Director/Copywriter on these pieces (see next blog entry) and finding a way to turn the dullest, most depressing product this side of burial plots into something filled with life. (All puns intentional, my apologies.)
Lissa Walker
Copywriter/Creative Director
Los Angeles, CA
www.walkercopywriting.com
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