30 October 2006
Mean clients aren’t worth it. Shorter copy is better. Ask too many questions. There is always another idea. Go with your instincts. Listen. Focus groups aren’t always wrong. If the client isn’t sold, chances are no one else will be either. It is only advertising. Copywriting is not brain surgery but it may as well be. You-know-who is in the details. Keep writing until you can’t wait to show the work to everyone you know.
Lissa Walker
Copywriter
Los Angeles, CA
www.walkercopywriting.com
Monday, October 30, 2006
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