Lissa Walker, Copywriter

10 November 2006

After seeing this Bank of America video (link below) I am officially mortified to have ever worked in financial advertising.

Ladies and gentlemen, may I introduce the ruination of our culture:

http://theshermanfoundation.blogspot.com/search?q=one+bank

Lissa Walker
Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

1 November 2006

Award-winning copywriting

See great ideas that made the perilous journey from random thought to paper, concept to comp, presentation to production and all the way to the top of the heap. Here are the best award shows. Check 'em and weep.

http://www.clioawards.com/home/

http://andyawards.com/

http://www.oneclub.org/

http://www.ygaward.com/


Lissa Walker
Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

Copywriter vs. Copyrighter.
It’s time the world knows the difference

People wanting to copyright things find me on Google then call to ask: “Do you put the © on things?” Yes. I type © anywhere the world needs it. Come on people! Did you stay home on homonym day? Seriously. If you’re clever enough to create a work of art that requires copyrighting, shouldn’t you be clever enough to know the difference between a copywriter and a copyrighter?

Lissa Walker
Copywriter
Los Angeles, CA
www.walkercopywriting.com

Things I have learned in copywriting so far.

30 October 2006

Mean clients aren’t worth it. Shorter copy is better. Ask too many questions. There is always another idea. Go with your instincts. Listen. Focus groups aren’t always wrong. If the client isn’t sold, chances are no one else will be either. It is only advertising. Copywriting is not brain surgery but it may as well be. You-know-who is in the details. Keep writing until you can’t wait to show the work to everyone you know.

Lissa Walker
Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

21 September 2006

Now what exactly is an entertainment copywriter?

Someone who understands that if they don’t come to work on Thanksgiving, they shouldn't bother coming to work on Christmas.

Try the veal. I'm here all week.

Lissa Walker
Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

18 September 2006

Watch for Eric Matheny on a series of hilarious new www.NFL.com commercials and next week's CSI: Miami.

Lissa Walker
Copywriter/Wife
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, AKA Natalie Portman, Copywriter

9 September 2006

What do you do when a client confuses you with Natalie Portman?

I never thought I would be asking myself that question. But last week, a new client happened upon this blog. Having never met me, he saw the Natalie Portman photo (below), didn't realize it was a joke, and thought he had hired the sexiest copywriter on Earth.

Poor guy. I couldn't understand why he was being so god damned nice to me. Then it all became hilariously clear.

Anyhoo.

I hooked up a possible love connection between the client (who turned out to possibly be Adonis himself) and one of my many Hottie-Mchothot girlfriends. They're "e-mailing." We'll see what happens.

Yes, another value-added service from the folks at Walker Copywriting.

Lissa Walker
Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

2 August 2006

Is it wrong to spend the majority of your time at www.satineboutique.com? Suggestions welcome.

Lissa Walker
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

2 August 2006

If you're into MySpace, check out my client, Helio.
www.helio.com

Lissa Walker
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

1 August 2006

Obligatory post.

Lissa Walker
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

28 May 2006

Working with a great little branding agency calls Lunabrands. May have just written the best brand manifesto the world has ever seen. Will publish soon as soon as client okays it.

Lissa Walker
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

My hilarious and talented art director Ron Pereira had a little fun working on my new website today. Check out his work www.ronpereira.com

Lissa Walker
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

17 July 2006

What do you do when your friend, an accomplished novelist, equestrienne and redhead is all up in your grill about not blogging? All suggestions welcome.

Lissa Walker
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

Thinks like an MBA. Writes like an SOB.

Lissa Walker
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

20 June 2006

I'm a lax blogger. But I'm back.

Currently writing website copy for Helio, the latest venture from Earthlink founder Sky Dayton. Check it out www.helio.com. It's like a little laptop in your pocket. Very much love.

Lissa Walker
Walker Copywriting
www.walkercopywriting.com

Lissa Walker, Copywriter

1 May 2006

I had previously left this blog entry empty, with only a date and signature. I called it minimalism. Others called it lazy. So there.

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

29 April 2006

Discovered an adorable young writer named Jenny Good. Like me, she is a redhead, so of course I am required to love her. Her new book "A Very Good Guide to Raising a Father" is launching this Father's Day, 2006. Read about it at www.purpleboxpress.com then run right out and pick up a copy at Barnes & Noble, Wal-Mart or Nordstrom. Buy it so she gets rich and gives me lots of money. : )

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

27 April 2006

"Don't interview Lissa Walker. Don't review her portfolio. It would only be a waste of your time. Just hire her. You can thank me later." This is what my client Jim Bauserman, founder of The Bauserman Group said about me. www.thebausermangroup.com

Love ya' Jimmy.

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

26 April 2006

May be experiencing brain damage from the project I am writing (can't say what it is - client would kill me). Hopefully the agency and I will come out alive. : )

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

24 April 2006

Hi.

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

23 April 2006

It's hard to concentrate on my work when the new "oversized, white and right for spring" Yves St. Laurent Muse bag is all I can think about. Victimized, once again, by one of my own; a copywriter!

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

22 April 2006

If you're looking for a great copywriter, you've come to the right blog. (Yep, another shameless attempt to re-instate myself at the top o' the Google heap. I really hate being #3.)

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

21 April 2006

A Creative Director at Campbell-Ewald (www.cecom.com) called today wanting me to freelance on a big project. Nice. But not as nice as writing at home, in my sweatpants and Uggs. This is like Sophie's Choice.

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

20 April 2006

I am writing a new campaign for Full Circle Wireless, my booming client. In late 2004, they contracted me to brand, position and market their new company. Now they have outgrown 2 office spaces and are America's #1 Wireless Equipment Buyers. They buy used wireless devices (Blackberries, Treos, etc.) from companies (like Disney) and individuals (like you) and recycle them for parts or for overseas markets. In case you didn't know...cellies and PDAs are loaded with toxic chemicals and pollute our landfills, so don't trash them Sell them instead. Check out my great client @ www.fullcirclewireless.com

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

18 April 2006

Writing gazillions of headlines for a new STAR Extra Virgin Olive Oil ad. Sometimes I feel like a vending machine. Most of the time I feel like I genius. : )

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

16 April 2006

For once, I am speechless. Some call it writer's block. Feels more like writer's neighborhood.

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

15 April 2006

Working with the award-winning designer Jamie Graupner (www.brand33.com) to renovate www.walkercopywriting.com; as right now it makes me throw up in my mouth. Hopefully by the end of May 2006, my site will no longer be the web equivalent of a 50-year-old guy with a receding hairline and a sad little gray ponytail.

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

13 April 2006

Just saw the final edit of a :30 PSA I wrote for "Youth for Human Rights,"
(www.youthforhumanrights.org) a non-profit which teaches human rights to young people.

Thanks to genius overachiever, 21-year-old director Taron Lexton, (www.txlfilms.com) and aides-de-camp Eric Matheny (www.imdb.com) and Evan Walker (www.myspace.com), the commercial made me cry. Or did I make me cry? Either way, it's that rare moment in advertising when your concept travels from your head to the world exactly as envisioned. Halleluljah, right on, get down, down, down, down!

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

Lissa Walker, Copywriter

12 April 2006

Seems there is controversy about my new campaign tagline: "Thinks like an MBA, writes like an SOB". Three grammarhead sharks emailed to say "an" is only used before a word that begins with a vowel. Yeah, I attended third grade too, dorkupines.

How about the colloqual use -- I dashed back. How about Apple's "Think Different" campaign? Did you write Steve Jobs to tell him it should be "Think Differently?"

Yawn, stretch, yawn. I am so very tired of those stragglers who still don't understand how right I always am. : )

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

Tuesday 11 April 2006.

Life at www.walkercopywriting.com is a barrel of headlines.

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com

Lissa Walker, Copywriter

10 April 2006

Hi. This is a shameless attempt to increase my Google ranking from 3 to 1. You can check out samples of my work at www.walkercopywriting.com

Lissa Walker, Copywriter
Los Angeles, CA
www.walkercopywriting.com