10 November 2008
Retirement. Almost as hard to write about as life insurance.
It automatically evokes images of eerily quiet canned communities, generic brands and way too many pink polo shirts. It doesn't sound like anything that has to do with anyone under the age of 100. Right? Right.
But while working on WaMu, it became my job to make retirement relatable to people like you and me. Young-ish people who need to sock money away, but can't imagine ever being old enough to actually stop working.
Here is a simple solution that hit the sweet spot and is now the cover of one of WaMu's 5 key brochures.
Lissa Walker
Copywriter/CD
Los Angeles, CA
www.walkercopywriting.com
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